Social Listening is a marketing process that monitors several digital media channels to create a better relationship between a brand and its market. It is the process of managing, tracking and monitoring several positive or negative activities on different social media sites such as Facebook, Twitter, Instagram, etc. It helps to track different opinions of each individuals about a certain identity.
Philippines has a total population of 103 million Filipinos. 60 million of them are active social media users. And most of these users spend a daily average of 4 hours and 17 minutes browsing, commenting, tweeting, and posting in their social media accounts. With these numbers, it is highly recommended for a brand to increase the customer relationship through the use of Social Listening.
Social media and testimonials are both essential to your brand’s credibility and popularity. That’s where Social Listening enters as a vital customer intelligence tool. Entrust your brand’s customer engagement and relationship with PurpleBug. PurpleBug’s Social Listening service will definitely:
Social Listening includes a series of social media activities which attempts to keep an eye on the general public’s activities towards a certain business or identity. Let PurpleBug handle your brand’s Social Listening. Inquire now!
See PurpleBug's list of Social Listening projects here