“How will I make people fall in love with my brand?”—This is every brand maker’s ultimate question. But, before asking this question to others, ask yourself first.
It can come from different aspects of love, whether it be with a person, song, film, book, etc. Falling in love requires inspiration and trust. In connection to your brand, you must develop these two for your audience.
Always remember that your brand is a part of you, and is constantly changing depending on the market’s trend. Here are some ways to make people fall in love with your brand.
- Engage your audience. Interaction with your consumers is a must! Your consumers keep your brand alive and kicking, so always make time for them. 75% of consumers say that their buying decisions are based on their mood. If you constantly engage with your consumers, they will eventually become loyal to your brand!
- Create a content on a first-person basis. When you write for everyone, you connect with no one. Your consumers are different in countless ways, so your contents should only target one type of audience. With this, there’s a higher chance of converting them to sales as their purchasing interests are aligned with what you’re selling.
- Surprise and delight. These surprises will surely give you the chance to have an emotional connection with your consumers. This further deepens the consumer’s loyalty to your brand and will take your customer service a step further. Also, this will make your consumers feel that you value and understand them.
- Consistency. Always keep in mind that there are millions of other brands just like yours. That’s why it’s a must to show your consumers you are consistent in every way possible. Maintaining consistency in terms of your images, content, and delivery allows your consumers to know what to expect with your brand.
Source: The Muse | Mashable