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Sprout Social recently conducted a survey of more than 1,000 people to get their thoughts on various aspects of branded social media content. In the study, it revealed the top five reasons why people tend to unfollow a brand’s social media page.
Hutchinson, A. (2016, October 4). New Study Looks at What Makes People Unfollow Brands on Social. Social Media Today. Retrieved from http://www.socialmediatoday.com/social-business/new-study-looks-what-makes-people-unfollow-brands-social.