A hashtag which is the pound symbol on the keyboard can spice up any marketing campaign as it lets businesses reach a lot of audiences and engage more with their customers. It became popular on social media platforms like Instagram and Twitter but hashtags can be used on platforms that have an audience. Do you want to learn how to use hashtags effectively? In this article you can read everything about hashtags, why it is important, and how to choose the right hashtags on social media platforms.
How To Use Hashtags
Benefits of Using Hashtags
By using hashtags in your social media posts, you can increase engagement with your audience, where they have the freedom to like, comment, and share with other users. Also, when users follow hashtags like #DigitalAgency, they can find out about your brand if you include this hashtag in your post.
Hashtags can help promote your products and services on different platforms. It will result in starting a conversation and connecting with your target audience.
Aside from promoting your brand, you can show support for trending issues and news on social media.
Using hashtags can give context to your content without posting a lot of captions, where the audience can understand immediately what you are talking about.
How to Choose the Right Hashtags to Use
The first tip is to research possible keywords that your target audience might search. Monitor your competitors on what hashtags they use in their content to attract an audience.
You can use social media tools/websites to help you in formulating hashtags such as Agorapulse, Hootsuite, and RiteTag to discover popular hashtags, hashtag suggestions, and industry-specific hashtags that you can include in your content.
The hashtags that are used on one platform like Instagram do not apply to others like Twitter. So you must create different hashtags depending on the platform that you are using.
Aside from using specific hashtags for your brand, you can also include relevant hashtags to help you reach more audiences. Start by discovering hashtags in the search bar of any platform.
Collect and analyze top-performing hashtags that you’ve used in your past posts, if those are still relevant in the present you may consider including them again in your social media content.
How to Use Hashtags on Social Media Platforms
There you have it, the guide for hashtags. When used properly, hashtags attract a wider audience and increase engagement with your brand. Remember that you must not only rely on hashtags, it is essential that you formulate content that is interesting and informative to catch the attention of the potential audience.