Mobile live streaming has been a hype these past few days. That’s why Facebook, Snapchat, and Instagram continue to improve their live video content feature that caters to their million users. But, YouTube made sure that they won’t be left behind.
YouTube highlighted, “We’ve been offering live streaming on YouTube since 2011, before it was cool.”
YouTube as a dominant online video application offered live streaming since 2011 only for desktop users and slowly adapting the mobile live streaming. YouTube has announced last year that their new mobile live streaming option (on selected partners) will be expanding to more than 10,000 subscribers and soon available to all its users.
Last January 12, 2017, YouTube introduced Super Chat – a feature where you can select to purchase and highlight your comment for up to five hours. In connection to this, YouTube has announced that this feature will also be available to more users.
This interaction between live-streamers and viewers will entice more audience that can make a big impact in growth. YouTube says this will put the new option into the hands of “hundreds of thousands of talented creators, giving them a more intimate and spontaneous way to share their thoughts, lives, and creativity.”
Source: Hutchinson, A. (2017, February 8.) YouTube Rolls Out Mobile Live-Streaming to More Users. Social Media Today. Retrieved from http://www.socialmediatoday.com/social-networks/youtube-rolls-out-mobile-live-streaming-more-users.