Digital Marketing

14 Best SEO Tools for your Business

8 minute read | July 19, 2022 Share Share

SEO Tools are a great addition to effectively managing your website. It contains essential features that your website needs to know such as keyword ranking, competitor ranking, site audit, site traffic, backlinks, and website performance. In this article, we compiled the best SEO tools that you need to improve your website keyword rankings. Try first and see what works for you.

1. Google Search Console

Google Search Console is one of the top free SEO tools available in the market. It is perfect for everyone who just started with SEO. It gives valuable insight into how your website is performing and assesses potential issues. As a result, it can help you formulate strategies for improving your Google search results.


2. Google Analytics

Google Analytics has both free and paid versions. It helps you optimize your website through features such as filtering irrelevant traffic, providing insight about organic and non-organic website traffic, engagement metrics for web pages and directories, and identifying the channels that have the most conversion.


3. Semrush

Semrush is one of the most popular paid SEO tools that have an informative dashboard where you can access the platform's features. 


Here are some features of Semrush

Keyword Magic Tool- it analyses your keywords and provides profitable keyword suggestions and includes the key metrics that you must consider such as search volume, keyword difficulty score, and CPC. Semrush can also track keywords ranking.

Traffic analytics- provide insight about your website search data, domains as well as that of your competitors' web traffic sources/sites. It can also give you details on average session duration and bounce rates. 

Site Audit- it analyses your website and provides recommendations for fixing your site’s technical SEO issues.


4. Google Keyword Planner

Google Keyword Planner is a free SEO keyword research tool in Google Adwords. It is a powerful SEO tool and a resource that is perfect for helping you identify the keywords you need to be ranking for. This tool lets you discover new keywords, see monthly searches, and determine the cost of the keywords.


5. Moz Pro

Moz is all in one software that lets you do a range of SEO tasks. You can use its Spider feature that provides data on your website performance, and possible problems that you may encounter, and recommend strategies to improve it like adding keywords to a certain page. It has a keyword research tool that lets you track your keyword ranking and it also gives information on the best keywords or keyword combinations for your website. Moz Pro can also help you in comparing your site to that of your competitors. If you want more SEO knowledge, you can attend their annual MozCon ( conference), or you can join their community for advice and guidance regarding SEO. The pricing for Moz Pro ranges from $99-$179 per month and you can also avail of their annual plan.


6. Ahrefs

Ahrefs is well known for its backlink analysis feature that lets you identify your website and competitor's backlink profiles. Ahref can track your website ranking on Google, perform keyword research, and determine popular content for any topic and top-performing pages. This tool is paid and doesn’t have a free trial.


 7. Screaming Frog 

Another popular platform among experts is Screaming Frog. It analyzes your website and gives insights efficiently. This platform can perform various activities such as competitor sites’ analysis, listings audit, and give an overview of the information to help improve your websites such as finding duplicate content and link building.


8. SEOQuake

SEOQuake is one of the most popular SEO chrome extensions. It checks your website’s SEO parameters such as several visitors, traffic history, and internal and external link reviews. SEOQuake has buttons for a website’s Google index update, backlinks, SEMRush ranking, Bing index, and Alexa ranks.


9. Google Trends

It is a free SEO tool that can help you discover trends and potential keywords that may bring success to your website. You should pair it with other SEO tools to better optimize your site.


10. GrowthBar

GrowthBar is another Chrome extension that allows you to track your website and competitors' performance, backlinks, keyword research, and rankings. Its best features are Keyword Difficulty Score which calculates how difficult it would be to rank for a certain keyword, and the Keyword Suggestions tool gives you a list of possible keywords with its Search Volume and CPC. This tool has a free 5-day trial and you can choose among 3 paid plans(Basic, Premium, and Agency).


11. SpyFu

Spyfu is one of the most comprehensive SEO tools available on the market. It has an SEO Research feature wherein you can gain information on your competitors' websites, and know their keyword strategies, campaigns, and organic keyword ranking. From this information, you can formulate strategies to drive more traffic to your website since you know what your competitors are up to. You can also review the ranking of keywords on the page or site. You may opt to use the free plan only or the paid plan that comes with a 30-day money-back guarantee.


12. Serpstat

Serpstat is considered a cheaper alternative than other top SEO platforms, it is an all-in-one tool for SEO tasks such as keyword research, competitor analysis, performance tracking, and team management. The pricing depends on the plan which is either monthly or annually.


13. KWFinder

KWFinder is an SEO tool that helps you find the best keywords to use on your website. It allows you to get information about how your website compares to your competitors' keyword strategy. It has a Rank Tracker in which you can determine your keyword ranking. This tool can also suggest keyword ideas to optimize your website and compare it to the keywords you are originally searching for. It is paid monthly with a 10-day free trial.


14. Answer The Public

Answer the Public is an SEO platform that can suggest topics for your content which includes questions and specific keywords to better optimize your website. It is a paid tool with three kinds of plans ( Monthly, Annual, and Expert).



Some of these tools are paid. It is best to experiment among the tools' free trials before you decide to pay for a premium subscription plan. 


Are you still contemplating what SEO tools to use out of the mentioned above? These SEO tools will save you time from SEO data analysis. With these 14 tools you'll be able to improve your seo strategy. Remember to follow the suggestions of the tools that you will be using on your website to get the SEO results you want.


If you want to discover what you need to improve in your website to rank higher in search results. Get a quote and website audit from the best SEO agency in the Philippines. Contact us now.

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