Digital Marketing

4 Effective Strategies in Digital Marketing for Businesses

5 minute read | September 17, 2021 Share Share

This article will discuss digital marketing, how it helps businesses, and the 4 proven strategies you can use to grow your brand. 

What is Digital Marketing?

Digital marketing paves the way for a company to be successful growth-wise and financially. Digital marketing for business will build the right foundation for a company, attract more traffic, generate more leads, and make a business flourish. They would attract more prospects and close more sales. 

Try these four types of digital marketing strategies in your next campaign: 

Search Engine Optimization (SEO) 

Effective Strategies in Digital Marketing for Businesses

Ever wonder how the first results you get on Google are the ones that you’re looking for? They aren’t random: Most of the time, they are on top of the results because of good Search Engine Optimization. SEO improves a website’s content so that it would be on top of search results whenever you look up specific keywords. This makes your product or service more popular. SEO attracts attention and makes your target audience and active customers flock to your business.

Search engines like Google use algorithms in analyzing nearly an infinite number of websites, using factors to rank them in the top results. SEO is very important because customers make trillions of searches a year to buy products and services. Search engines are a goldmine in making money for a business.

Concepts of SEO include the use of HTML code, link building, and personalization, which are used to make content top results. These concepts of SEO make an effective digital marketing strategy.

Pay-Per-Click Marketing 

Effective Strategies in Digital Marketing for Businesses

Pay-Per-Click (PPC) is the use of search engine advertising to generate clicks and increase traffic to a website. This is why digital marketing has PPC as a major marketing method. Advertisers pay a fee whenever their ads are clicked. Instead of getting organic visits, advertisers get visitors to their websites through payments. In PPC, there should be extensive research and selection of the right keywords to get what you pay for.

Google Ads is the most popular PPC method. The advertisement rank in Google Ads depends on the money paid and the quality of the content itself. Things to keep in mind in PPC are the relevance of keywords, web page quality, and the creative copies displayed on a website. 

Pro-tip: Include call-to-actions in your web pages for a more “clickable” website. 

Social Media Marketing (SMM)

Effective Strategies in Digital Marketing for Businesses

This form of digital marketing for business involves creating and sharing content on social media networks. Social media marketing is an effective way for businesses big or small to reach their prospective customers. Billions of people are interacting on online platforms like Facebook, Twitter, and Instagram. This includes posting texts, images, and videos to garner audience reach and engagement.

Good SMM increases web traffic, converts audiences, promotes brands, carves brand identity and association, and strengthens relationships with audiences. Social media is equipped with detailed analytics to see if your marketing is working. Google Analytics is one of the most accurate means to analyze social media content.  

Content Marketing 

Effective Strategies in Digital Marketing for Businesses

This approach focuses on creating valuable, relevant, and consistent content to attract target audiences. In content marketing, useful materials like live videos, company news, and market data are the focus of the model. With strategic thinking, content is curated for readers and viewers who in turn buy products or services. Small or big businesses also use this marketing strategy.

Digital content marketing boosts sales, saves costs, and makes more loyal customers. In this type of marketing, there is no need for paying for ads because the marketed content, which is free of charge, promotes your brand. Content is the secret to garnering incoming leads and traffic.

Application of digital marketing strategies

Effective Strategies in Digital Marketing for Businesses

Having fundamental knowledge of digital marketing in the Philippines, you must now apply its strategies in your digital marketing plan. 

PurpleBug Inc. is a top-notch digital marketing service provider in the Philippines. We can execute the strategies of your digital marketing plan, tailored-fit to your brand. Contact us to know which strategy best suits your marketing needs!


image sources: Pixabay, Pxhere,, Stocksnap


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