Digital Marketing

5 Practices to Improve Your Content Searchability

5 minute read | February 8, 2024 Share Share

Online searchability is the lifeline of your website’s content. Creating interesting and relevant material is one thing, but optimizing them to increase their search engine rankings is an entirely different undertaking. While producing outstanding content should still be at the top of your priorities, ensuring that your assets are as searchable as possible is important to thrive in a highly competitive digital landscape.


SEO, or search engine optimization, is a set of practices and strategies that are developed to improve the visibility of your website’s content in search engine results pages (SERPs) like Google and Bing. SEO is a vital part of digital marketing and a necessary process in today’s digital world. Increasing organic traffic to the website is a goal that many digital marketers aim for since it is non-paid, and it assures that content has reached the most important viewers there are: interested users who are potential leads. 


There are numerous techniques and practices under SEO, but there are a few methods that every digital content creator should know. In this article, we will discuss 5 SEO practices to follow to improve your content’s searchability. 


5 Practices to Improve Your Content’s Searchability


1. Make User Intent Your Top Priority


The main purpose of online content creation is to satisfy the needs of a consumer. Unfortunately, many digital marketing ploys have strayed far away from that and stuff their content with misleading title tags and keywords. To improve your content’s searchability, it is important to know that this practice is not only deceptive, but it is literally self-sabotage. 


Search engines, especially Google, monitor content uploaded to their platform and police the ones that do not serve their intended purpose. Therefore, once a search engine notices misleading content, it will essentially hide it from its users to keep the quality of its pages. To improve your content’s searchability, make sure that it always aligns with user intent, which is the purpose of their online search in the first place. 


2. As Much As Possible, Avoid Copying and Resharing


Just as it is frowned upon in physical publications, copying and resharing content that is not yours is a bad practice in search optimization. According to major search engines, authenticity is still one of the most important qualities of content. This is exactly why each uploaded content should be authentic or contain a canonical tag to let the SE know that the copy is not authentic. 


3. Put Keywords Everywhere, Even In Your Title Tag and Meta Description


Keywords are important assets that can be included in every content to link it to engine searches. Placing these keywords into your content is essential to comply with user intent and the content’s ranking. Because of this, it is good practice to ensure that all parts of the content, from the title tag down to the meta description, are optimized with keywords. 


4. Control Your Optimization—Avoid Keyword Stuffing


While including keywords in the content is essential, it is still important to utilize them responsibly. Keyword stuffing is the practice of overloading online content with SEO keywords with the intention of boosting its searchability in SEs. This results in excessive usage of keywords that many SEs will penalize by hiding the keyword-stuffed content from their users. 


5. Even Your Filename Should Be Optimized


Making sure that all aspects of your website content are optimized is key. This is because SEs analyze your entire content, down to the files included in it. To increase the searchability of your online content, make sure that even the file names of the files are relevant and attentive to user intent. 


Optimizing Online Content 


No matter what the content is, ensuring it is optimized for peak performance will help businesses get the best out of their marketing efforts. Considering the user’s intent, preserving authenticity, and using keywords responsibly are essential to help your business achieve its desired presence in the digital world. 

Ready to boost your content and online visibility? Let's optimize your strategy together with PurpleBug's SEO Services. Contact us today!

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