Digital Marketing

5 Reasons Why Community Building Should Be In Your Marketing Strategy

4 minute read | March 15, 2024 Share Share

Community building refers to the process of creating and fostering a dedicated and engaged community around a brand, product, or service through various online platforms like social media websites, forums, blogs, and other online outlets. With community building, businesses can foster meaningful interactions, which can then create a sense of belonging for the community’s members and audience. Without a doubt, community building can help businesses nurture relationships with their customers and increase loyalty, preference, and advocacy.

Communities exist online and offline, but the proliferation of digital devices makes it imperative for businesses to utilize this avenue to connect with their audiences through modern means. Through online communities, businesses help their audiences share common interests, values, or goals related to their brand—all of which are beneficial in boosting your business toward success. In this article, we will discuss 5 reasons why community-building should be in your marketing strategy. 

5 Reasons Why Community Building Should Be In Your Marketing Strategy

Community building is an essential component of your marketing strategy. With effective community building, businesses can develop customer brand loyalty, amplify engagement, and increase word-of-mouth marketing, to name a few. Below are 5 reasons why you should consider including community building in your marketing strategy.

Community Building Increases Customer Engagement

Customers who belong to a community are more likely to interact with your brand, participate in discussions, and provide vital feedback for future decision-making processes. Engaging with customers through a community keeps your brand top-of-mind, leading to preference and loyalty over time.

Community Building Influences Word-of-Mouth Marketing

Happy customers are more likely to join your community and share their positive experiences with others. This benefits your brand by generating organic word-of-mouth marketing. When happy customers recommend you to their network, it increases your brand visibility and credibility through trusted personal endorsements.

Community Building Strengthens Customer Relationships


Building a community provides an opportunity for individuals to connect with other members on a more personal level. These members can sometimes be existing customers already, or advocates of a brand. When individuals find a community that aligns with their interests, they're more likely to engage in meaningful interactions and offer support, ultimately creating a valuable space for the brand. Community building can also help your brand build stronger, long-lasting relationships with your stakeholders.

Community Building Differentiates Your Brand From Competitors

The right community can embody your brand's message, creating a unique space that attracts like-minded individuals. This passionate community expressing interest and advocating for your brand can set you apart from the competition. In addition, a dedicated online community can also offer a supportive and engaging community experience that can help you attract customers who value community-driven brands and initiatives.

Building a Comunity For Business Growth

In today’s digital world, having an online presence and fostering a dedicated following around it is essential to stay ahead of the competition. Creating a community around your brand builds loyalty, boosts engagement, and sets you apart in a crowded market through word-of-mouth marketing and strengthened customer relationships.


Overall, community building helps establish a supportive space where customers can feel valued and connected to the brand—an objective essential for business success. 


Want to grow your online community? PurpleBug it! Visit our community management services today to learn more. 



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