Digital in the Philippines - January 2016

Studying about quantities? A very sound and quantifiable strategy can help you develop useful strategic marketing activities, boost productivity and target accurate market segments. 

Researching the digital population of the Philippines will help you create and implement a better plan when it comes to accumulating consumers and allowing these people to continue entertaining your product or service. As seen in the image above, it consists of the February 2016 digital snapshot of the population in the Philippines. 

Let's start with the numbers, the total active internet users in the Philippines are 47.13 million with the penetration of 46% of the population and 48.0 million active social media users of 47%. These numbers are enough proof for companies to go digital and create strategies that would reach a big number. Social media platforms like Facebook, Twitter and Instagram provides businesses several opportunities for advertisements. In addition, creating a page online can be considered as a marketing strategy without the big charges you have to pay to certain traditional advertising placements. 

Mobile connections have a massive 119.21 million which is 117% compared to the total population. With the following numbers, you can actually reach a lot of potential consumers. In addition, having a mobile and website integration can help you communicate your product to the consumers. There's much more effective strategies you can execute on mobile phones in order to gain more attention for your brand. 

Mobile connections have a massive 119.21 million which is 117% compared to the total population. With the following numbers, you can actually reach a lot of potential consumers. In addition, having a mobile and website integration can help you communicate your product to the consumers. There's much more effective strategies you can execute on mobile phones in order to gain more attention for your brand. 

Lastly, there are 41 million active mobile social users who interacts with tons of online marketing. The online domain is a modern way to interact and advertise. Even consumers just scroll through their screens, and that simple action can lead to possible sales. Using this channel is very efficient and getting ahead is a direction to business profitability and success. In addition, there is a chance to make marketing and create a connection between online users and that is through digital marketing. 

Source: 

WeAreSocial (2016, February). January 2016 Digital Statistic. Retrieved from WeAreSocial.Org.