Innovation & Technology

5 Facts about Social Media Marketing

2 minute read | January 1, 1999 Share Share

Planning to engage your business in the digital world? One of these strategies include social media marketing. However, social media marketing is an investment. Listed below are the five truths you need to know about social media marketing before investing in it.

  1. It takes time – To be active in social media, you must invest in time, strategy, and money. In order to drive business results, you have to understand that commitment, consistency and adaptation must be present.
  2. Invest with a budget – Social media is the most cost effective way to promote your business. However, if you want your content to be in front of your highly-targeted audience, you must place a specific budget for your ads.
  3. It’s the FUTURE – There are many social media networks your brand can invest in. And with each social media network’s changing algorithm, it is sure that social media is the future.
  4. Plan a strategy – It is important to consider the tactics you will engage your brand to. Start with a goal, define your strategy, and then figure out how to get there.
  5. Choose between being an idealist or realist – There are two ways to communicate with your audience, it’s either be an idealist or a realist. Make sure to include hard and soft sell marketing content to avoid being too idealist and realist. Creating the right balance must be present!

Source: Mendenhall, N. (2016, December 11). 5 Truths About Social Media Marketing You Need to Hear. Social Media Today. Retrieved from

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