8 Reasons to Build Your Business Website on WordPress

Every business needs an online presence to make an impact in the modern business world. A strong online presence, especially with a website, can determine if you can close more deals or generate revenue.

 

A few years back, creating a website was strictly left to the professionals. Nowadays, modern Content Management Systems (CMS) make the process simpler. And among the most respected CMS is WordPress.

 

 

What is WordPress?

 

WordPress is an open-source CMS that allows anyone to host and build websites without needing to know how to program. Making it accessible to anyone that needs to build an online presence.

 

Currently, over 455 million websites use WordPress, Here’s why:

 

 

1. Simple to use

No knowledge of programming or coding? No problem! WordPress is simple to learn, navigate, and used even for people with no experience building a website or using a CMS.

 

Selecting a theme, installing plugins, and creating pages and content is enough to get you started. But if you need more help, there are tons of articles, videos, and forums you can go to jumpstart your website.

 

 

2. Flexible and Versatile

 

A few years back, WordPress was a blogging platform. Today, you can use it to create forums, run social media, and grow your business. Whether you have a food business or an art station, you can use WordPress to build your website.

 

You can also build an online store with WordPress, so your customers can purchase directly from your website.

 

 

3. Customizable

WordPress gives you full control over the website you are building. A large portion of WordPress themes has customization options. These options will allow you to make changes and personalize your site to suit your business. You can even create a custom theme from scratch.

 

WordPress websites are so customizable that you can make one that is as simple or as intricate as you’d like.

 

 

4. SEO-friendly

Search Engine Optimization (SEO) ensures that your website gets traffic from Google and other search engines. Without it, your website will be good as invisible when search engines won’t make it visible.

 

Fortunately, WordPress has built-in tools to help you make your website and content SEO-friendly. With WordPress, you will get access to different powerful SEO plugins like Yoast SEO, All In One SEO Pack, The SEO Framework, etc.

 

5. Secure

Security is one of the primary concerns when building a website. With WordPress, your business website will be secure from hackers, malware, and any malicious attacks.

 

WordPress makes security easy by offering password protection and other security features. Keeping your WordPress version up to date can also make it fortified against bugs and any potential security threats. If you want to further fortify your website against threats, you can install a WordPress security plugin.

 

Installing a WordPress backup plugin is one of your most reliable last lines of defense. In case your website get compromised and you don’t want to lose all data and content, this plugin will make recovery easier.

 

 

6. Support

There will be times when you can encounter problems that you have no capacity to fix yourself. During those problems, it is best to seek the help of people who can fix them for you. You can check for guides and forums available on the internet to help you.

 

If you have a paid subscription, you can take advantage of WordPress’ Monday to Friday 24 hours live chat support. If you have business or eCommerce plans, you can also reach out during the weekends.

 

However, it is important to note that their support cannot help you with any third-party applications you are using on your website.

 

 

7. Easy to Manage

Managing a website can be a daunting and time-consuming task for inexperienced people. But this won’t be much of a problem if you build your business website using WordPress.

 

WordPress has a built-in updates management system that allows you to update your site’s themes and plugins from your admin dashboard.

 

Also, updating your website is a simple task in WordPress. WordPress will notify you whenever there is an available update, and you can start by simply clicking a button.

 

 

8. You Can Start for Free

Did you know WordPress is free? WordPress is a free open-source software that allows any user to install, download, use, and customize to fit their business. Because of this, you can start creating your business website without paying a peso.

 

Although you can build a website for free, you still need to invest in a domain name and web hosting. Prices for a domain can range from $7-$20 a year.

 

Take your business to the next level with WordPress’ business plan for P1,166 per month, billed annually. A business plan can give you access to custom plugins and themes, 200 GB storage, and 24/7 live chat.

 

 

A website is a must-have investment in the modern business world. Having one instantly gives you an online presence and stronger credibility and branding. And with WordPress, every peso you spent would be worth it.

 

Need help to optimize your WordPress website? Get in touch with a digital marketing solutions provider in the Philippines today!