Innovation & Technology

Apple continues to invest money in Augmented Reality

3 minute read | January 1, 1999 Share Share

Apple will soon be adapting one of the latest technology in the world, the Augmented Reality. But, what is Augmented Reality?

Augmented Reality is a technology wherein a person can see a live view of a physical environment and visualize it in a different perspective as if it is appearing in a real world environment.

Apple’s CEO, Tim Cook, announced that they are continuously investing money with Augmented Reality. The company strongly believes that AR would be an excellent project that could give a lot of benefits to both company and its customers. That’s why they are willing to spend a lot of time and money on it. Their main goal here is to assure that all their products will function well on apps that are AR-operated like Pokemon Go.

There are speculations before that Apple has formed a secret research team that completed a research on both Augmented Reality and Virtual Reality. The research team aimed to learn more on their backgrounds to distinguish which one is better for the company in the long run. After an extensive research with both of the latest technology, Apple turned out to be attracted with the idea of Augmented Reality.

Apple acquired several companies that are offering Augmented Reality as one of its services. Metaio, Faceshift and Flyby Media are the companies that could help Apple develop Augmented Reality on their products. However, Apple keeps it confidential on how they will integrate Augmented Reality with their products.



Patel, N. (2016, July 26). Apple is investing in augmented reality, says Tim Cook. The Verge. Retrieved from

Clover, J. (2016, July 26). Apple CEO Tim Cook on Augmented Reality: 'We Continue to Invest a Lot in This'. Macrumors.  Retrieved from

We Think and
Talk Digital.
pb-logo-text Copyright © 2024. PurpleBug, Inc. All rights reserved