Innovation & Technology

From Listings to Leads: Mastering Social Media Management in the Real Estate Industry

5 minute read | September 25, 2023 Share Share


Social media is an essential tool in digital marketing. In today’s technologically-equipped civilization that continues to adapt to newer and faster innovations in its daily operations, social media has truly become an integral part of our lives. Social media as a whole is all-encompassing, which is why many industries are seeing many online social sites as viable avenues for effective marketing. An active social media presence is important if not vital, and businesses that want to stay relevant will have to adopt the integration of social media into major business operations.


Maintaining an active presence in a digital landscape that the majority of the global population utilizes is essential for many industries, and the real estate industry is no exception. Real estate companies will benefit well from creating an online community that promotes their business’ authenticity, credibility, and overall positive image. After all, real estate companies are selling products that are long-lasting and involve a large amount of financial capital, which makes it all the more necessary for the audience to trust and relate to the business. In this article, we will discuss some of the benefits of social media management for businesses in the real estate industry.


Leads Generation 


According to the National Association of Realtors 2022 Profile of Home Buyers and Sellers, almost half, or 47% of the real estate audience begins their home purchasing journey with online search sites. Nowadays, people who are looking to purchase a home property rely on social media searches to look at the potential home properties that could be included in the listings of a real estate company. Having a social media presence allows real estate companies and agents to post their active listings online to share important details and important status updates that viewers will most likely be searching for due to their relevance to their cause. 




An active social media presence allows real estate companies and agents to improve not just their connection with potential buyers, but also with their colleagues and other interested parties. According to data revealed by The Close, about 80% of real estate agents plan to improve and grow their business with social media. With the use of social media, businesses in the real estate industry will also be able to connect not just with local potential buyers and partners, but also with international buyers or investors. With this benefit, real estate companies that utilize social media can expand their contacts and keep up with the trends of the market. 


Access To Market Insight


The majority of prominent social media platforms provide audience analytics. For businesses in the real estate industry, data from these reports can be utilized in creating marketing campaigns that are curated to attract a specific market. Promotions for condominiums, sales for home properties, and even promos for apartment leases can all be directed to the right audience with the user data provided by social media platforms. With the management of an active social media presence, real estate companies can understand their audience better and create more complaining marketing content for the benefit of the business.


The Importance Of Social Media In The Real Estate Industry


Social media is an important digital marketing tool in today’s highly competitive real estate industry. With social media, real estate companies can increase their leads, improve their network, and gain better access to their audience data. Real estate companies can improve their business and enhance the authenticity of their brand, which can benefit their business quicker than traditional marketing methods. 



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