Innovation & Technology

The Future of Leads: Exploring AI Chatbot-Driven Generation

4 minute read | August 31, 2023 Share Share

Generating leads is an essential part of business operations, and digital marketing is one of the key components of this process. In today’s society where many successful campaigns are brought about in the digital realm, the world continues to develop newer and better innovations in technology to help businesses that are constantly seeking different ways to improve business growth. 


One of the most promising tools utilized by businesses nowadays is the AI-enabled chatbot. Gaining popularity due to their exceptional ability to mimic human communication with significantly fewer chances of committing errors, an AI-enabled chatbot is an advantageous digital marketing tool that businesses can utilize to generate leads. In this article, we will discuss some of the most effective ways AI-enabled chatbots can help businesses generate leads.

How Chatbot AI Is Used For Business Leads Generation

While AI technology has been in development for decades, it is only in recent years that the world began to quickly adopt and integrate technological innovation into the development of various industries. In the marketing industry, both marketers and consumers alike welcome AI-enabled chatbots. According conversational chatbots will handle to CNBC, around 75-90% of queries in 2024. In addition to this, DemandSage reports that 74% of consumers prefer chatbots to answer their questions compared to human customer service agents. 

24/7 FAQs Chatbots For Convenient Product And Service Inquiry Support

Providing customers with round-the-clock support is necessary for lead generation and increases the chances of customer retention. With 24/7 AI-enabled FAQ chatbots, businesses can meet their customers’ needs to clarify or obtain information any time of the day at their convenience, even if it is outside business hours. By providing timely inquiry support to a potential customer who is showing interest in the product or service, businesses can increase their chances of reaching a conversion. 

AI Chatbots To Filter Audiences And Increase The Effectivity Of Lead Magnets

AI-enabled chatbots can identify potential customers to make the most out of a lead magnet. Through analyzing the information provided by the potential customer, an AI chatbot can determine the lead’s interest and needs, which can then be used as a reference by the business in providing the most suitable lead magnet that can eventually influence a potential customer to purchase a product or avail of a service. An AI chatbot can also be a useful tool for digital marketers in generating personalized lead magnets that can increase audience engagement and, potentially, the conversion rate. 


AI Chatbots For A Boost In Lead Engagement

Highly engaging and easily accessible AI chatbots can help boost the engagement between a business and its potential customers. Not all website visitors can be turned into a lead, and AI-enabled chatbots can be utilized by businesses to exponentially increase engagement to retain website visitors and influence their purchasing decisions. 

Performing Business Lead Generation With The Use Of Chatbot AI


AI technology is continuously improving business operations in various industries, and the digital marketing industry is no exception. With the use of AI-enabled chatbots, businesses can qualify leads, personalize lead magnets, and even boost lead engagement. An AI-enabled chatbot is a powerful tool that can help businesses generate leads more efficiently and improve their marketing operations. 

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