Job Description 

• Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor websites
• Develop and implement a link-building strategy by having a solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• A functional understanding of HTML and CSS
• The ability to deploy an effective local and long-tail search strategy

Requirements

• Candidate must possess at least a Bachelor's/College Degree, Computer Science/Information Technology, Business Studies/Administration/Management, Marketing, or equivalent.
• At least 1 year(s) of experience both in Search Engine Marketing, and On-page and Off-page Search Engine Optimization.
• Experience with content writing, building backlinks, and optimizing web pages is a plus.
• In-depth understanding of how local search works and best practices
• Experience in creating SEO plans.
• Great overall research and analytics skills
• Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing
• In-depth experience with Google Analytics tool.
• In-depth knowledge of different SEO tools.
• Experience in using MOZ is an advantage.
• Applicants must be willing to work in Makati on a hybrid work set-up.
• In-depth understanding of ranking factors and search engine algorithm.
• Excellent verbal and written communication skills
• Candidate must be available to start as soon as possible
• 1 Full-Time position is available