Targeted Localized Content
PurpleBug allows you to connect to a network of regional newspapers, allowing you to benefit from targeted localized content and diversified creatives options. We personalize and adjust your content to the culture of your target audience, creating sensible value for them.
Effective Content Creation and Direction
We establish specific directions for content. We plan, understand your consumer funnel, and create stories. As content strategists, we understand how to tell your stories. Our extensive knowledge also lets us know which stories work well with distinct situations.
Cost-Efficient Local Advertising
The cheapest way to advertise your small business depends on a number of factors. These factors include the profiles of audience you are trying to reach, their locations, audience size, and your ads’ designs. With local advertising, you are able to target a specific demographic and target your ad to a specific age or occupation. This ensures that potential clients will always find you, no matter what your market’s niche is.
Strategies Based on Local Trends
We understand that location is one of the most reliable ways to view an audience. This is because their mindsets, intentions, and concerns are different for each region. By looking at trends data by region, you can spot differences and uncover new opportunities.
PurpleBug lets you engage with your community by giving residents the opportunity to leave feedback and testimonials on local directories and your company’s social media pages. Having positive referrals will not only encourage more clients to use your products/services but will establish your business as a recognized name in the town or city
Manual Results Analysis
PurpleBug also tracks campaign performances through manual monitoring of the newspapers’ output. We also create a campaign report and analysis to further understand which campaigns worked. These reports and analyses serve as the foundation of our campaigns, making them effective and beneficial for your business.
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