Improved Brand Awareness
Influencer marketing greatly expands your reach and brand positioning. Your target audience will begin to know more about you, who you are, your story, and the products you offer. During this time of crisis, consumers are actively seeking information relevant to their needs, most often if they’re planning on making a potential purchase. These said, influencers play a big part in brand awareness, which takes up the widest part in the sales funnel. PurpleBug lets you work with social media influencers who can execute a wide variety of marketing activities such as giveaways and product seeding to create brand awareness.
Let authentic and reliable people talk about your brand and have them share your message through their experiences. An influencer’s opinions evoke a strong degree of credibility and confidence from friends and followers. This is because people follow influencers for inspiration and trust their recommendations. By having an influencer advertise your brand, you'll gain your target customers’ attention, and put your message in front of an actively engaged audience.
Quicker Customer Acquisition
We have a wide variety of influencers for different niches. Working with influencers with particular niches that are aligned with your brand lets you communicate your message to relevant audiences. We value focus and relevance for your brand, which are the keys to influencer marketing.
Interest is across different locations. Leverage on regional behavior when customizing and optimizing your campaign to be more relatable to your audiences. Our list of influencers lets you reach your customers with the language and dialects that they speak – whether in the form of exciting stories from content creators or informational articles from reputable local news sources.
Influencers have strong brand relationships based on purchase history and positive brand affinity. Connecting and engaging with an influencer can be the start of a powerful relationship. Your brand’s connection to influencers makes way for possible joint-ventures, live events, continuous recommendations to their fans, and other more long-term opportunities.
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