Brand Preference Changes amid the Pandemic

This report is about the brand preference changes among Filipino consumers as brought on by the COVID-19 pandemic. It includes the presentation of the results of an in-house survey done by PurpleBug, calculating the rate of new product discovery and exploring into detail the consumers’ reasons for choosing products outside their usual options. The report also puts into spotlight the importance for brands to establish meaningful connections with their consumers particularly on social media.

Publish Date: November 2021