From Transactional to Relational: Role of Engaged Brand Communities
Are you struggling to build lasting customer relationships? If your brand's community engagement is centered around one-time transactions or short-term promotions, you may be missing out on a powe...
Why Consumers Like the Idea of Virtual Brand Communities
What makes some brands stand out more than others in a crowded online world? Nowadays, it takes more than just great products or catchy ads. Sure, it’s nice to have a product that answers your custom...
The Impact of Gamification on Customer Loyalty
Have you ever wondered why some brands make shopping feel like a game you just can’t stop playing? It’s not just clever marketing—you’re seeing gamification at work. In today’s competitive market,...
What’s Next for Workplaces and Training Programs?
How can emerging technologies like gamification and AI revolutionize workplace training and skill development? The way we work is changing, and so is the way employees learn. If you've been monito...
PurpleBug, Inc. Solidifies Partnership With DTI To Support MSMEs in Cavite
PurpleBug, Inc. has partnered with the Department of Trade and Industry (DTI) in Cavite to support Micro, Small, and Medium Enterprises (MSMEs) in the region. Recognizing the vital role MSMEs play in...
