Insights

Digital Marketing
Digital Marketing

Digital Marketing and COVID-19

1 minute read | May 1, 2020

This report illustrates the findings of PurpleBug’s very own social listening service, Online Reputation & Sentiments Management or ORSM, on COVID-19. It also offers a discussion on several key brands...

Consumer Purchasing Behavior: Pre/During/After COVID-19
1 minute read | July 1, 2020

This report is centered around people’s purchasing behavior, taking into consideration the...

News & PR
How the Pandemic Changed Media Consumption in the Philippines
1 minute read | January 1, 2021

This report illustrates how the media consumption of Pinoys have changed because of the CO...

Digital Marketing
E-commerce and the Filipino Consumer
1 minute read | July 1, 2021

This report covers the general behavior of Pinoy online shoppers in terms of their main re...

Digital Marketing
Digital Marketing
Case Study: PurpleBug Intervention and Increase in Page Likes

Case Notes: We want to determine if PurpleBug’s Social Media Management (SMM) intervention could in...
Digital Marketing
Brand Preference Changes amid the Pandemic

This report is about the brand preference changes among Filipino consumers as brought on by the COVI...