Insights

Consumer Purchasing Behavior: Pre/During/After COVID-19

1 minute read | July 1, 2020

This report is centered around people’s purchasing behavior, taking into conside...

News & PR

How the Pandemic Changed Media Consumption in the Philippines

1 minute read | January 1, 2021

This report illustrates how the media consumption of Pinoys have changed because...

Digital Marketing

E-commerce and the Filipino Consumer

1 minute read | July 1, 2021

This report covers the general behavior of Pinoy online shoppers in terms of the...

Digital Marketing

Digital Marketing

Case Study: PurpleBug Intervention and Increase in Page Likes

Case Notes: We want to determine if PurpleBug’s Social Media Management (SMM) intervention could increase a client’s Page Likes.   Hypotheses: H0:...

Digital Marketing

Brand Preference Changes amid the Pandemic

This report is about the brand preference changes among Filipino consumers as brought on by the COVID-19 pandemic. It includes the presentation of the...