Digital Marketing

E-commerce and the Filipino Consumer

1 minute read | July 1, 2021 Share Share

This report covers the general behavior of Pinoy online shoppers in terms of their main reasons for shopping online, budget limitations, and shop biases. There is also a thorough discussion on the general behavior of non-online shoppers, particularly on why they don’t shop online and what will make them shop online. Lastly, this report  presents key insights concerning the activities of Pinoy shoppers before adding to their carts and after making their purchases.


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