Digital Marketing

How the Pandemic Changed Media Consumption in the Philippines

1 minute read | January 1, 2021 Share Share

This report illustrates how the media consumption of Pinoys have changed because of the COVID-19 pandemic. It specifically covers the changes in their access methods to the internet pre vs. during quarantine. It also tackles their platform-specific media consumption (Facebook, Twitter, Instagram, Youtube, TikTok, Snapchat, and Spotify) as well as their interest-specific media consumption (news, learning, social media, movies, and gaming).

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