News & PR

Consumer Purchasing Behavior: Pre/During/After COVID-19

1 minute read | July 1, 2020 Share Share

This report is centered around people’s purchasing behavior, taking into consideration the influence of the still ongoing COVID-19 pandemic. It includes the presentation of the results of an in-house survey done by PurpleBug, delving deeper into Filipino consumers’ purchase behavior and psyche as affected by quarantines and other pandemic restrictions. The report tackles into detail their spending habits, perceptions, and purchase channel preferences.


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