Digital Marketing

SEO Best Practices: Stay Ahead of the Curve with the Latest SEO Trends

5 minute read | November 9, 2023 Share Share

Any business that has made efforts to succeed in today’s digital world may have heard of ‘SEO’ or have been recommended to utilize ‘SEO practices’ to boost their marketing efforts and achieve their business goals. SEO, or search engine optimization, is a practice that may not have been as popular after the launch of the first-ever website in 1991, but many digital marketing agencies nowadays consider SEO practices as an integral part of any successful marketing campaign. In a world that is constantly connected to the digital realm, businesses that can utilize SEO practices to navigate their way to success in a competitive market have an indispensable advantage over their competitors. 


Many businesses are considering SEO as an integral part of an effective digital marketing strategy. According to Demand Sage, around 93% of all web experiences begin on a search engine such as Google, Yahoo!, and Bing. This makes the application of search engine optimization practices all the more crucial in achieving better performance for businesses that want to thrive in a constantly evolving market. In this article, we will discuss some of the most effective and essential SEO practices that businesses should adopt in order to achieve their marketing objectives.


SEO Practices Business Must Know


Add SEO keywords as early in your content as possible


Adding keywords to your online content is one of the most effective SEO techniques in digital marketing, but many fail to properly execute the practice to get optimal results. According to Backlinko, adding keywords early in your content is the best way to get search engines to identify your content as relevant to their users. Adding your main keyword into the title is ideal; in fact, using it as the first word in your title is best. 


The inclusion of main keywords is one of the most important factors considered by search engines when it comes to identifying which online content is relevant and suitable to land a spot in the first search engine results page (SERP). However, sometimes, using main keywords as the first word in a title will not make sense or can make your content appear too stiff and manufactured for SERP. Because of this, it is still important to account for the readability of the content and include the main keyword in the first sentence of the content if it affects the readability of the title tag. 


Never stuff your title tag with keywords


While adding relevant keywords to your title tag and main content is an important SEO practice, there is such a thing as over-incorporating too many keywords into one short title. Termed ‘keyword stuffing’, adding in more than one keyword in your title tag is a practice Google does not encourage. Instead, use one main keyword in your title tag when doing SEO and ensure that it is placed at the beginning of the content, preferably as the first word of the title tag or included in the first sentence of the main content. 


Make interesting and shareable titles and content


Keyword research and incorporating them into your title and content is only one step in executing a successful search engine optimization strategy. Another important SEO practice is curating relevant, interesting, and shareable content that search engine users will deem important enough for Google or other search engines to promote it to the first SERP. When making SEO content, it is important to consider the entire content instead of focusing on distributing too many unnecessary keywords in an attempt to secure a spot on the first page of a search engine. 


Search Engine Optimization For Achieving Business Objectives


Search engine optimization is an indispensable digital marketing strategy that can help businesses bolster their campaigns in a highly competitive market. However, businesses need to remember that practices under the strategy do not always revolve around the goal of ranking higher on search engines; it also involves the crafting of interesting and shareable content with keywords that are relevant to the information. Businesses that utilize these highly effective SEO strategies can help businesses grow and stay ahead of their competitors. 


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