What's The Best Marketing Strategy to Boost Brand Visibility In 2024?

time on social media for a quick purchase. Instead, the current reality is that many individuals turn to social media and other online platforms to influence their buying decisions.

Because consumers spend time on the internet for a significant amount of their daily hours, they also expect brands to also be present online and in social media platforms they engage in. Check out the data below:

• More people discover new brands, products, and services through social media ads compared to word-of-mouth marketing. (DataReportal, 2023)
• 83% of Instagram users say they discover new products and services on Instagram. 80% say that their research on products or services through Instagram helps them decide whether to buy a product or service. (Meta, 2019)

This data proves that as consumers begin to change their preferences, businesses should also follow with how they promote their brands. Knowing how to keep your business relevant in the current times is not that complicated, but it does require research, clear data, and of course, knowing what your objectives are.

The Best Strategy to Boost Brand Visibility In 2024

We all know that brand visibility is essential for creating awareness, driving engagement, increasing conversions, and fostering loyalty. It refers to the extent to which a brand is recognized, noticed, and remembered by its target audience. It’s easy to consider that brand visibility is the first step towards a clear, step-by-step, and solid framework. However, the reality is that the best marketing strategy for your business depends on what your customers want and what your business needs. 

In other words, there isn’t a single marketing strategy that can instantly boost your brand’s visibility and achieve a specific objective that you have for your business. In today’s modern marketing landscape, it’s not enough to simply be visible. 

What else are you planning to achieve with this visibility? Is it to drive awareness? To gain consideration? 

If you want to co-exist with your consumers online, what’s your goal?

Let’s look at the online behavior of an average consumer in 2024:

• • • An average internet user spends 6 to 8 hours surfing the internet each day. 
    • 2 hours from this average are spent on social media daily. 
    • 3 hours are spent watching broadcast or online streaming content. 
    • More than half an hour is spent listening to radio broadcasts.

Seeing how integral the digital world is to the modern consumer, marketers should understand the importance of having an online presence. Any business that wants to thrive in the current digital landscape should invest, and put more focus on creating and fostering meaningful relationships with their customers online—consequently, creating something that can extend to offline success.

Let’s discuss the possible strategies for your business goals. 

Influencer Marketing: Brand Visibility To Increase Awareness 

Are you working for brand visibility to create a foundation for your brand’s awareness? 

If your target audience doesn’t know about your brand, they’re less likely to engage with it. If you want to boost brand awareness and visibility, an effective strategy is to utilize influencer marketing. 

Check out this list of the most commonly visited websites and apps used in 2024:

• 99.20% use social networks
• 98.20% use chat and messaging apps 
• 91.70% use search engines or web portals

Numbers do not lie. 99.20% of internet users spend time on social media networks daily. This is a stark difference compared to how often other apps and websites are used, such as weather apps at 27.30% and even news apps at just 34.90%. There is no denying that when it comes to finding the most effective marketing strategy for brand visibility to increase brand awareness, utilizing influencer marketing in relevant social media platforms is the way to go.

Social Media Management: Brand Visibility To Drive Engagement

Brand visibility also allows you to interact with your audience, share valuable content, and foster business-to-customer relationships. Once people are aware of your brand, they may consider it as an option when they have a need for the products or services that you offer. An effective marketing strategy to boost visibility and increase the likelihood that your brand will be included in the consideration is social media management. 

Data shows that social networks are the most common platform for online brand research utilized by internet users all around the globe. 54.80% of internet users use social media to discover brands and learn more about brands that they are interested in. With social media management, your brand’s visibility increases, and the likelihood that your brand will be included in the consideration set when consumers are researching or comparing options.

Social Media Ads Placement: Brand Visibility To Increase Conversions 

When consumers are familiar with your brand and perceive it positively, they are more likely to choose your products or services over competitors when making a purchase decision. This is the reason why social media ad placement is one of the most effective marketing strategies if your objective is to increase conversions. 

Check out this chart of the most common sources of brand discovery for consumers in 2024: 

Almost half the global population of internet users said that they mostly discovered brands through social media ads this year. By strategically placing social media ads on relevant social media platforms, you can increase your brand’s visibility and drive higher conversion rates—regardless if it’s for completing a purchase, signing up for a service, or taking any other desired action.

Community Management: Brand Visibility To Foster Loyalty 

Consistent brand visibility helps build trust and credibility with consumers over time. When customers repeatedly see your brand and have positive experiences with it, they are more likely to develop a sense of loyalty. 

Below are some of the most impactful reasons why community management is the best marketing strategy to gain visibility and foster loyalty for your brand:

• 27.3% of customers use online communities in their internet-buying decision-making while considering a product or service. (Incyte Group)
• 82% of community site visitors said they would be welcoming of brands who choose to participate in communities. (GlobalWebIndex, Reddit)
• 77% said they visit online communities to discover new things, while 66% go to communities to connect with people who have similar interests online. (GlobalWebIndex, Reddit)

Through community management, you can foster a group that is dedicated to your brand. They can potentially become repeat customers, advocate for your brand, and even defend it against negative feedback.

Searching For The Best Marketing Strategy

There isn’t a one-size-fits-all marketing strategy that can magically achieve successful brand visibility for your brand. The reality is that there will always be another new strategy on another new platform. But one of the most basic concepts in marketing remains the same: there are various types of marketing strategies designed for various campaign objectives.

It’s clear that the key lies in aligning strategies with specific objectives. Whether it's raising awareness, driving engagement, increasing conversions, fostering loyalty, or a combination of these goals; marketers must leverage a mix of diverse strategies to design a campaign that fully works for them. Your brand can effectively enhance its visibility and stay ahead in the competitive market by staying data-driven, continuously analyzing insights, and adapting to the evolving landscape.

Remember, the journey to brand visibility is not a sprint but a marathon. Success is within reach with the right strategies and mindset.

So, do you want to boost your brand’s visibility to achieve your business goals? PurpleBug it! Visit our website to find out the best marketing solution for your brand.