The Queen's Passengers: British Airways’ New In-Flight Safety Video Is Delightfully Bridgerton-Coded

“What witchcraft is this? The painting! It moves!” 

British Airways has launched a new in-flight safety video that’s capturing the imagination of travelers and critics alike. The creative video premiered on July 23 drew inspiration from British period dramas, literature, and films, offering a fresh and engaging take on standard flight safety instructions. One of the references that was a little bit on the nose is the international Netflix series favorite, Bridgerton,

Image screengrabbed from Youtube

The video, titled “May We Haveth One’s Attention? A British Period Original Drama” aims to transform the conventional safety briefing into a captivating experience by blending modern-day flight safety with a 19th-century setting. Passengers are treated to a visually stunning presentation where contemporary flight crew members interact with characters from a bygone era. A video highlight includes a comedic scene where a character is astonished by modern technology such as phones and laptops.

Watch the in-flight safety video below:

Inside the Production

The video is directed by Sharon Maguire, who is known for blending British humor with audience engagement. It also features costumes designed by three-time Oscar winner Jenny Beavan, whose detailed period attire designs enhanced the short video's historical authenticity. Filming took place at several iconic British country estates, including Hatfield House and Englefield House Estate, further immersing viewers in the historical context.

Over 40 British Airways staff members, including pilots, cabin crew, engineers, and airport colleagues, are enlisted in the production. The aim is not only to deliver essential safety information but also to keep passengers entertained and engaged.

Calum Laming, Chief Customer Officer of British Airways, emphasized the significance of making safety briefings both informative and engaging. “Engaging safety videos are essential for ensuring passengers are well-informed. This new approach aims to make the safety message both informative and entertaining,” Laming stated.

The video’s release marks a significant shift in how airlines approach in-flight safety presentations, setting a new standard for creativity and passenger engagement. Travelers are encouraged to view the video and experience how British Airways has reinvented the safety briefing with a touch of period drama elegance.

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