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By participating, you'll contribute valuable insights into the ever-evolving landscape of social media engagement.

This short survey delves into the fascinating world of social media user habits and content consumption. We're curious to understand how individuals utilize these platforms, exploring their frequency of use, preferred content types, and the balance between consuming and creating content.

Exploring the Social Media Habits and Consumption by Generation

Mobile Number:

DEMOGRAPHICS Sex

Male

Female

Which age group do you belong to?

Younger than 12 years old

12-27 years old

28-43 years old

44-59 years old

60-69 years old

70-78 years old

79 years old and above

Region

EDUCATIONAL ATTAINMENT: What is the highest level of education you have completed?

No formal education

Elementary school (or primary school)

High school (or secondary school) / GED or equivalent

Some college (but no degree)

Associate's degree (e.g., Associate of Arts, Associate of Science)

Bachelor's degree (e.g., Bachelor of Arts, Bachelor of Science)

Master's degree (e.g., Master of Arts, Master of Science, MBA)

Professional degree (e.g., MD, JD, DDS)

Doctoral degree (e.g., PhD, EdD)

OCCUPATION: Under what industry are you working/studying at?

Business or Management (e.g., CEO, entrepreneur, manager)

Education or Training (e.g., teacher, professor, trainer)

Healthcare or Social Services (e.g., doctor, nurse, social worker)

Science or Technology (e.g., engineer, scientist, programmer)

Arts, Media, or Entertainment (e.g., artist, musician, writer, broadcaster)

Sales or Customer Service (e.g., salesperson, account manager, customer service representative)

Skilled Trades or Services (e.g., electrician, carpenter, plumber, mechanic)

Manufacturing or Production (e.g., assembly line worker, machine operator)

INCOME: Combining your family/household income, how much would your monthly income range be?

Below ₱11,000

₱11,000 to ₱21,999

₱22,000 to ₱43,999

₱44,000 to ₱76,999

₱77,000 to ₱131,999

₱132,000 and above

SOCIAL MEDIA CONSUMPTION AND HABITS Rank the following social media platforms based on how often you use them? (1 being the platform you use daily and 6 being the least used.) *Choose ONE only from each column/ranking.

1 - Most Used Platform 6 - Least Used Platform

Facebook

Instagram

TikTok

Youtube

X (Twitter)

What type of content appears daily on your feed? Choose your TOP 5 only.

News (worldwide or local situations)

Brand promotions or product sales

Travel Blogs (e.g. tour photos/videos, accommodation reviews)

Animals (e.g. cats and dogs content)

Lifestyle (e.g. Makeup tutorials, fashion/OOTDs, beautifying advice)

Cooking (e.g. recipes, tutorial videos, dish feature)

Tips (e.g. Life hacks, DIYs, productivity tips)

Events (online or on-ground events)

Games (e.g. live streams, in-game snapshots)

Funny Content (e.g.memes)

Inspirational content (e.g.motivational quotes or personal stories)

Music and Celebrity Updates (e.g. upcoming events, releases, trending issues, etc.)

Sports (e.g. commentaries, game highlights, athlete interviews, etc.)

How many hours on average do you spend each day browsing social media? *Just provide the estimated number of hours spent.

Do you primarily consume content on social media, or do you also create and share your content?

Mainly, I browse, read, and watch content created by others.

I create or share content on social media.

I am a mix of both.

How often do you post or share content on social media? Choose from the following, regardless of which format (photo/video/story) and platform is used.

At least once a day

3-4 times a week

Once a week

3-4 times a month

Once every other month (or when I feel like it.)

Do you feel pressure to maintain a certain image or persona on social media?

Yes

What do you like or not like when it comes to sharing or posting your content on social media?

Aside from your family, friends, and associates/colleagues, do you usually interact with other users on social media (e.g., commenting, liking, sharing) who are not on your friends/following list?

Yes

Have you ever created or participated in online challenges or trends?

Yes

Can you share examples of online challenges or trends you have participated in?

Do you go to social media first when searching for more information about a topic, brand, product, event, or other relevant information?

Yes, I search on social media first if I want to know more about something.

No, I search first on search engine platforms like Google or Safari.

Do you believe social media has a big role in influencing your purchasing decisions?

Yes

Do you believe social media has a positive or negative impact on society?

Positive

Negative

It depends on the situation.