Holiday Influencer Magic: 5 Ideas to Spark Your Campaign

Running out of ideas for your next influencer marketing campaign? 

With the holidays just around the corner, it’s the perfect time to think about how influencer marketing can bring your campaign to life. In fact, 89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels. This means if you're not yet tapping into influencer partnerships, you're missing out on a massive opportunity.

From viral TikTok trends to Instagram giveaways, here are five creative influencer marketing ideas that can help boost your visibility, connect with your audience, and spark the holiday cheer for your business. 

Ready to make this holiday season one to remember? Let’s dive in!

Holiday Influencer Magic: 5 Ideas to Spark Your Campaign

1. Holiday-Themed Short Videos: Capture the Spirit in 30 Seconds

Short-form video content is all the rage, and platforms like TikTok and Instagram Reels offer a perfect stage for holiday-themed influencer content. Influencers can bring their creativity to life by creating short, festive skits or behind-the-scenes glimpses of your product in holiday settings. Special effects or AR filters, like snowflakes or twinkling Christmas lights, can add that extra touch of seasonal magic.

Why It Works: Short videos are incredibly shareable, and with the right influencers, they can quickly go viral, helping your campaign reach a larger audience and boost brand visibility.

2. Interactive Holiday Challenges: Get Your Audience Involved

Why not encourage influencers to create interactive challenges that include your products or services? This is a great way to engage both the influencer’s followers and your own audience. Consider a “12 Days of Giving” challenge where influencers highlight your products each day in a creative way, or a “Holiday Gift Swap” challenge where followers get to suggest products they would give as gifts.

Why It Works: Challenges not only engage your audience but also inspire them to interact with your brand, generating excitement and expanding your reach as followers share their entries and tag others.

3. User-Generated Content (UGC): Create a Buzz with Your Followers

User-generated content is one of the best ways to leverage your audience’s creativity while fostering a sense of community. Influencers can encourage their followers to post holiday-themed photos or videos featuring your product, using a branded hashtag to help spread the word. 

Why It Works: UGC builds trust with your audience by encouraging authenticity and generating buzz. It also allows your brand to tap into your followers’ creativity, strengthening their connection to your products.

4. Trend-Based Influencer Content: Jump on the Hottest Holiday Trends

Every holiday season comes with its own set of trending hashtags or viral ideas. Jumping on these trends gives your brand the chance to connect with a broader audience. Partnering with influencers to create content that taps into popular trends like “Holiday Aesthetic” or “Gift Wrapping Ideas” can give your brand a boost. You can also leverage memes and viral sounds tied to the season to drive engagement.

Why It Works: Trend-based content naturally gains momentum, making it easier for your brand to be discovered by new audiences and positioning your product as relevant during the holiday buzz.

5. Exclusive Influencer Discount Codes: Make Your Campaign Shoppable

One way to make your campaign more exciting—and actionable—is by offering influencers exclusive discount codes that they can share with their followers. This could include special holiday offers like “Buy One, Get One Free” or “Holiday Bundle Deals.” When influencers promote these codes in their posts, it creates a sense of urgency and excitement around the deals.

Why It Works: Shoppable content encourages immediate action and can drive sales, especially when paired with exclusive offers. The limited-time nature of these discounts makes followers more likely to make a purchase before the deal expires.

Make Your Brand Shine with Influencer Marketing Magic

Whether you’re creating shareable holiday content, encouraging interactive challenges, or offering exclusive discounts, influencer marketing can help your brand stand out this holiday season. With the right strategy, you can boost engagement, spark virality, and drive sales during the busiest time of the year. 

Want to make your holiday campaign even better? Explore PurpleBug's Influencer Circle Solutions to unlock even more influencer marketing magic for your brand this season.