Innovation & Technology

Top Social Media Platforms for Influencer Marketing Campaigns in the Philippines

5 minute read | March 6, 2023 Share Share

In recent years, Influencer Marketing has become an integral part of digital marketing strategies in the Philippines. This is because social media influencers are consistently popular with Filipinos, making influencer marketing one of the secrets to the success of several marketing efforts for brands across industries in the country.


Social media has played a significant role in this rise, with various platforms providing an opportunity for brands to connect with their target audience through influencer marketing campaigns. 


In the Philippines, where social media usage is widespread, businesses are leveraging various platforms to reach their audience effectively. According to statistics, the most frequently used social media platforms of influencers include Instagram with a leading percentage share of 28.96%, Facebook at  28.60%, YouTube at 28.12%, TikTok at 8.50%, and Twitter at 5.32%. On the other hand, the most used social media platforms for influencer marketing campaigns include Instagram on the lead at 37.7%, Facebook at 27.4%, TikTok at 18.9%, YouTube at 9.1%, and Twitter at 6.9%. 


Among these social media platforms, Facebook is most used by food & drink brands. TikTok on the other hand is mostly used by entertainment & hobbies brands while Instagram is mostly used by fashion & beauty brands.




Undoubtedly, Instagram is the most used social media platform among influencers and for influencer marketing campaigns. The platform's visual nature allows brands to showcase their products or services in a creative and visually appealing way, making it perfect for influencer marketing. By collaborating with Instagram influencers, brands can promote their products or services through sponsored posts, stories, and other content.


The platform also offers Instagram Reels which is designed to create short-form videos that showcase their products or services, as well as Instagram Live to host Q&A sessions or product launches.




Facebook remains the most popular social media platform in the Philippines, with over 80.30 million users in early 2023. It is also the second most-used platform by brands for influencer marketing campaigns however, it has also the lowest engagement rates out of the other top platforms for influencer marketing campaigns in the country.


Facebook offers various tools that businesses can use to reach their audience effectively, such as Facebook groups and pages. Facebook groups allow brands to connect with their target audience through niche communities. By partnering with influencers who are part of these communities, brands can promote their products or services to a highly targeted audience. Facebook pages, on the other hand, allow brands to post sponsored content and reach their audience through Facebook's advertising tools.




TikTok delivers the highest influencer engagement rates in the Philippines. The platform's short-form videos have made it very popular among the youth, making it an excellent platform for brands targeting this demographic. Brands partner with these influencers to create sponsored content that showcases their products or services.

TikTok also offers various tools that brands can use to promote their products or services. For instance, brands can create challenges that encourage users to engage with their products or services creatively. Brands can also use TikTok's advertising tools to reach their target audience effectively.




Youtube’s long-form video content has made it an excellent platform for influencer marketing campaigns that require in-depth product reviews or tutorials. The platform is ideal for influencers who love to do A Day in the Life vlogs, Get Ready With Me content, makeup or skincare tutorials, or even game tutorials, unboxing, product reviews, and more.


How can Influencer Circle Help?


In conclusion, Instagram, Facebook, TikTok, and YouTube are the top social media platforms for influencer marketing campaigns in the country, each offering unique features that businesses can leverage to promote their brand. By partnering with influencers on these platforms, brands can create content that resonates with their audience and drive conversions effectively. And to achieve this, Influencer Circle is ready to provide you with the right influencer marketing campaign and solutions.


Influencer Circle delivers relevant, results-oriented, and cost-efficient influencer marketing and online PR services. We offer strategies for influencer marketing across various platforms to improve your brand awareness and credibility by helping you work with social media influencers from a wide variety of niches that meets your specific goals and objectives.


Ready to start your influencer marketing campaign? Inquire now and let Influencer Circle to PurpleBug It!

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