Digital Marketing

Followed By Millions: The Top 10 Most Popular TikTok Influencers In The Philippines in 2024

7 minute read | May 10, 2024 Share Share

Did you know that TikTok influencers are some of the most prevalent personalities in social media?


There’s no denying how powerful TikTok influencers are when it comes to shaping the trends and opinions of consumers, which is why knowing exactly who to work with can definitely boost your brand’s reputation off the roof! 


But why should you use TikTok? 


First and foremost, every business that makes sure to keep up with what’s trending is aware of how large and impactful TikTok is. It’s simply not a profitable decision to ignore the social platform giant. TikTok may sound frivolous and playful at first impression, but this relatively new application is one of the most used social media platforms in the world as of 2024—sitting comfortably just below social media giants like Instagram and Facebook. 


What’s more shocking? TikTok ranked higher than X, formerly known as Twitter.


Check out this graph below:




Second, the number of TikTok’s monthly users did not bump the platform down by a whole lot either, proving just how tight the platform’s grip is on the billions of social media users that currently roam the digital world. TikTok stayed relatively consistent alongside the big players like Facebook and Instagram in its monthly popularity ranking—just to give you an overview, about 1.582 billion people use TikTok each month this year.




Why Should You Work With TikTok Influencers?

As of April this year, there are 5.07 billion social media users worldwide. The total world population reached 8 billion in 2024. This means that around 62% of the world’s population is on social media—something that gives the platform the most potential to be economically vigorous in current times. 


Why should you work with TikTok influencers? The answer is simple: because the people you want to sell to are there. Currently, TikTok is one of the most popular social media platforms in the world, something that should not be underestimated given just how consistently used the platform is by the majority of internet users and consumers in 2024. 


The numbers reflect reality. If you want to reach the right audience, it’s vital to know that they can be among the 1.582 billion digital users who scroll through TikTok monthly. 

Top 10 Most Popular TikTok Influencers In The Philippines in 2024

A statement based on facts: social media and influencer marketing are powerful marketing strategies. Regardless of your brand’s objective, implementing strategies that work with social media and influencers is an effective way to get your message across and reach the right audience. But essentially, if you have a new business or someone who wants to boost the awareness of your brand, beginning with influencer marketing can help you place your logo where your customers can see it. 

Think of it this way. What better way to sell your products than to have them featured on one of the most popular platforms by one of the most popular influencers?


If you’re looking to collaborate and work with TikTok influencers to boost your brand’s performance, you’re not alone. Let’s check the data:



In the Philippines, these numbers prove valuable to businesses who want to reach their audience in no time. As of 2024, there are around 49.09 million active TikTok users in the country. And if that does not convince you, this will: 70% of Filipinos aged 16 to 64 consider TikTok their most-used social media platform. That’s a wide demographic that has become easily accessible through just a single popular social media platform. 


By now, you should know that it's not really a question of why you should work with TikTok influencers. Rather, it’s a question of who you should work with. This depends on your brand. Below are the top 10 most popular TikTok influencers in the country 



1. Nina Guerrero (@nianaguerrero)

42.4 million followers 

2. Yanyan De Jesus (@yanyandejesus1)

22.1 million followers

3. Mona (@mngnzls)

19.9 million followers

4. Andrea Brilliantes (@blythe)

19.7 million followers

5. Vladimir Grand (@callmegrand)

17.1 million followers

6. Zeinab Harake (@zeinabharake)

16.1 million followers

7. Sanya Lopez (@sanya_lopez)

15.4 million followers

8. Whamoscruz01 (@whamoscruzz)

13.8 million followers

9. Vanessa Alvarez (@vanessakate_)

13.4 million followers

10. Sai Datinguinoo (@saidatinguinoo_)

13 million followers

TikTok Influencers: Followed By The Millions

TikTok influencers have curated effective platforms to increase the awareness surrounding your brand. The digital landscape is indeed unpredictable. Just a few years ago, TikTok was non-existent. Now, we embrace a world where the social media platform is an essential part of the customer’s everyday life. 


Social media and influencer marketing are effective strategies for boosting awareness for your brand. However, it is important to know that the benefits you reap from leveraging social media and influencer marketing do not really stop at boosting awareness. From there, you can begin to work into the consideration of your audience. Achieving conversion and fostering loyalty are also brand objectives that you can achieve with social media and influencer marketing. 


Do you want to know the best marketing strategy for your business? You can read that here.

Do you want to boost the performance of your business with influencer marketing? PurpleBug it! Visit our website and learn more about the influencer marketing solutions we can offer you. 

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