Overview

• Search engine marketing.
• Collaborate with clients and internal teams to understand advertising objectives, target audience, and key performance indicators (KPIs).
• Develop comprehensive advertising strategies based on client goals, budget constraints, and market trends.
• Conduct market research and competitor analysis to identify opportunities and challenges.
• Collaborate with creative teams (internal and external) to develop compelling ad creatives that align with brand guidelines and resonate with the target audience.
• Manage advertising budgets effectively, ensuring optimal allocation and adherence to financial constraints
• Develop digital media strategy for agency clients, taking into account audience segments, online media trends, and current digital ad formats.
• Manage the day-to-day implementation, and optimization of campaign activities, which includes setting campaign budgets, making bid adjustments, and setting demographic filters.
• Closely monitor campaigns and executions ensuring agreed KPIs are achieved or surpassed
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
• Prepare client reports and other official documents

Requirements

• Candidate must possess at least a Bachelor's/College Degree, Art/Design/Creative Multimedia, Advertising/Media, Business Studies/Administration/Management, Mass Communications, Marketing, or equivalent.
• At least 1 year(s) of working experience in the related field is required for this position.
• Applicants must be willing to work in Makati City on a hybrid work arrangement.
• Background in Search Engine Optimization is a plus.
• Applicant must be proficient in Google Analytics.
• Must be amenable to start as soon as possible.