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Digital Marketing Specialist - URGENT

Job Description

Formulation of Marketing Strategies and Planning (Campaign Production):

  • Brainstorm, develop, and execute marketing strategies aligned with client goals and KPI objectives.
  • Coordinate campaign production, ensuring timely execution and adherence to strategy.

Research, Monitoring and Analysis:

  • Conduct research, analyze market trends, and gather insights to optimize marketing strategies.
  • Analyze data from multiple sources to derive actionable insights and make data-driven recommendations.
  • Utilize analytics tools to assess campaign performance, optimizing strategies based on gathered insights.
  • Identify and propose new opportunities and innovative approaches based on research findings.

Online Events Management

  • Lead the planning and execution of engaging online events to promote brand visibility and engagement.
  • Develop event concepts, themes, and agendas for online events, ensuring they align with marketing objectives and target audience interests.
  • Coordinate promotional strategies, content creation, and engagement tactics to maximize event attendance and participation.
  • Oversee technical aspects, troubleshoot issues, and ensure the smooth running of online events.

Permits Application Processing:

  • Manage permits application processes, including DTI and ASC permits required for content creation and marketing campaigns.
  • Ensure compliance with legal and regulatory requirements pertaining to content publication.

Pitch Development and Presentation:

  • Brainstorm and develop pitches for potential clients, presenting compelling strategies and solutions.
  • Utilize strong presentation skills to communicate ideas effectively.

Social Media Management with Page Moderation and Reports Analysis

  • Prepare and implement campaigns and strategies for assigned client accounts, ensuring alignment with their objectives.
  • Monitor competitors' activities and analyze trends to identify opportunities and potential threats.
  • Oversee and manage clients' digital presence and online reputation.
  • Respond to messages, comments, and inquiries across various social media platforms.
  • Engage in community management, fostering positive interactions and addressing user queries and concerns effectively.
  • Ensure minimal quality assurance standards are met across digital content and campaigns.
  • Create and curate social media reports, analyzing data and deriving actionable insights.
  • Utilize presentation skills to convey analytical findings effectively.

Understanding of Content Format and Platform (CMS, Social Media):

  • Proficiency in content management systems (CMS) and various social media platforms, understanding their nuances and best practices.

Internal and External Coordination:

  • Collaborate with internal teams and external stakeholders to ensure seamless execution of marketing initiatives.

Basic Graphic Design Skills:

  • Familiarity with basic graphic design tools like Capcut, Canva, or Adobe for creating visual content.

 

REQUIRED SKILLS AND QUALIFICATIONS

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience in strategic digital marketing, campaign development, and execution.
  • Strong analytical skills with proficiency in data analysis tools.
  • Excellent communication and presentation skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Proficiency in content management systems (CMS) and various social media platforms.
  • Strong organizational and coordination abilities.
  • Understanding of legal and regulatory requirements for content publication, including DTI, and ASC permits.
  • Basic graphic design skills for creating visual content.

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